Retail Commerce AIturns WhatsApp, Instagram and web chats into orders
Mohammad Tausif Salah, AI Product Leader and Head of E‑Commerce. I ship production LLM systems and own the digital P&L they're measured against. 13+ years across the GCC, South Asia and Eastern Europe.
of enquiries resolved with no human, 12+ months in production in the UAE and Kuwait
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GCC e‑commerce revenue growth
from an AI‑powered web + app rebuild
consecutive profit from a loss‑making start
8 countries · 20+ marketplaces · 70+ brands
Every word in the headline maps to a product I've built and run today. Each one is live.
Omnichannel AI sales and support for e‑commerce brands, answering from the store’s own catalogue and order data.
A product content library (PIM) that keeps the whole catalogue in one place and delivers it to every marketplace.
Price intelligence for marketplace sellers: know every competitor price before your customers do.
The storefronts and platforms the AI plugs into, run and built hands‑on.
Each one pairs a system I designed with the business number it moved. Open a row for detail, or read the full story.
Customer care was scaling in step with orders. I conceived and led a bilingual Arabic/English WhatsApp assistant for the UAE and Kuwait. Twelve months on, it resolves about 60% of enquiries without an agent and influences about 15% of orders, turning a cost centre into a sales channel.
Try the live demo →Hybrid retrieval that fuses pgvector embeddings with trigram and fuzzy matching, over a composite product model with market‑specific SKUs and pricing. A 20‑rule intent and guardrail layer covers order status, frustration‑based escalation, bulk routing and Arabic morphology such as attached prepositions and gender carry‑forward.
I inherited a loss‑making e‑commerce vertical and made it profitable within 12 months. I then grew it from AED 10M to a projected AED 35M through pricing discipline, assortment rationalisation and channel mix, and it has stayed profitable three years running.
GA4 and BI dashboards for channel‑level funnel, cohort retention and contribution margin. Performance marketing is managed against ROAS, CAC payback and CLV targets. Salesforce and HubSpot lifecycle automation drives replenishment on high‑frequency SKUs, and an AI‑powered web and app rebuild lifted conversion 40%.
I founded Retail Commerce AI to bring conversational commerce to other merchants. I took it from architecture to an approved Shopify App Store listing and a passed Meta App Review. Conversation‑based pricing is benchmarked against Gorgias, Intercom Fin, Ada and Tidio.
retailcommerceai.com ↗Next.js on Supabase, using Postgres row‑level security for strict tenant isolation and vault‑backed credentials. One config‑driven reasoning service serves WhatsApp Cloud API, Messenger, Instagram, a web widget and an embedded Shopify app with token‑exchange install and catalogue sync. Agents work from a real‑time inbox PWA.
I secured brand exclusivity on Amazon and Noon, which cut unauthorised sellers by 90% and restored GCC price integrity. A 450+ location pickup network moved collection from 2% to 7% of orders and cut last‑mile cost per order by 30%.
I run 20+ marketplace and quick‑commerce integrations across Amazon, Noon, Namshi, Talabat and InstaShop, covering catalogue quality, buy‑box and retail media. I also built PriceIQ, a live SaaS that tracks competitor prices, buy‑box and MAP violations across marketplaces, on Next.js and Postgres with scheduled scraping and alerting.
Every role was in repeat‑purchase categories, where retention and unit economics decide who wins.
Hands‑on enough to design the retrieval layer. Commercial enough to own the P&L it serves.
Top 10 E‑Commerce Leaders of the Year
B.Tech, Electronics & Telecommunication Engineering
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English · Hindi · Urdu · Arabic & Oriya (read/write)